Best Card to Mount Photograph on the Front to Sell at Art Fair
How many of you have a festival or art fair coming upward in the adjacent few weeks?
Y'all've probably already sent in your paperwork, paid your fees, perfected your berth setup, and packed all the little necessities. Pretty before long information technology'll be fourth dimension to load upwardly the artwork—only how do you know which pieces to bring?
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When you're just starting out, the easy answer might be "whatever's framed!" Simply if yous've got a diverseness of pieces available, these simple guidelines should assistance brand your pick process a snap:
1. Start with framed work in your signature style
Select framed pieces that show off what you lot consider to exist your signature style, whether that'southward a particular subject matter, theme, or painting technique. Make certain you have a diverseness of sizes and prices—I usually bring about two/3 in medium sizes, with the remaining third divided into a few larger pieces and a minor collection of framed miniature works.
For the full number of artworks yous need, consider the size of your booth, and effigy out how many of your framed pieces you can bring based on the corporeality of space y'all'll have to hang or display your work. Some artists suggest y'all bring twice equally much art as you can display; I tend to pack a little lighter and just take a few extra pieces available if my booth needs rearranging after sales.
Bonus tip: Think of your berth as a solo show that you're arranging for yourself. Before you lot pack, grouping and hang your pieces to come across how they wait together. Putting them in organized groups before you lot leave for the event will save you fourth dimension AND stress as yous fix your booth.
2. Include a pick of protected, unframed pieces
I similar to invite people to scan through my piece of work with their easily (it'south carefully packaged, of class), so I usually bring a selection of pieces that I retrieve people might enjoy looking through on their own. Call up about where these will go in your berth—a table to one side might make a nice browsing area, or if the pieces are fairly small, perhaps stand them upwards in a felt-covered box to be leafed through more easily.
These pieces should include plenty of traditional examples of your style, simply go ahead and include a few riskier choices, besides! Some shoppers volition enjoy making a "find" among your unframed paintings, and will be looking for pieces that both fit their taste and stand out from your other paintings on display. (As an added bonus, I sometimes set the price slightly lower on these pieces, to encourage farther interest.)
3. Theme your work to complement the event
Each festival I participate in has its own "flavour," so I like to bring pieces that get with the theme or feel of the festival. If the festival is being held at a beach boondocks, I'll bring a selection of embankment scenes or offer a postcard featuring a seascape with buy.
Visitors often come to art festivals looking for local flavor, so if at all possible, offering some artwork that fits that setting!
4. Know your customers—offering prints and cards
This topic is enough for an article of its own, but I'll offer my quick take on it here: with the exception of high-end events, most festival-goers are more likely to purchase your art when information technology'due south affordable. If someone likes your painting but isn't totally committed to purchasing information technology, they'll probably yet be happy to drop a few dollars on a impress or bill of fare and take information technology abode in that form.
Now, if your goal is to brand the bulk of your sales from original work, you might want to proceed the prints and postcards out of your display, saving them instead equally a "thank you lot" to constrict into the bundle when you wrap up an original for someone to take habitation.
But if you lot know you lot'll be selling to a casual crowd that is more likely to buy prints and cards, then by all ways bring plenty, and put them front end and middle of your display. You lot want your inventory to match your selling needs. If cards and prints are a moneymaker for yous, bring a large pick to share with your customers!
5. Bring one piece that will draw a oversupply
I always bring a few works of fine art intended purely to draw people into my booth. A large, bold slice, for example, is easy to meet from a distance and indicates to visitors that you're able to work on a larger scale. This piece should be priced a fleck higher than the rest of your artwork, showing that you price your fine art consistently based on size.
If you don't paint large, bold pieces, consider bringing a work of art based on a well-known place, or a piece that includes figures that people tin chronicle to, or something framed a bit dramatically compared to the balance of your paintings.
Whatever you choose as your "draw" piece, just make certain it all the same fits the style or theme of the residue of your work—you lot're basically ad what's for sale in your booth with that eye-catching slice. It should be consistent even while it stands out!
Ultimately, your artwork should let visitors go to know you as an creative person, and give them a taste of what it would be like to take your piece of work home and hang it on their walls. Call back, fifty-fifty when y'all don't make a sale with a detail client, if y'all can stand out in their minds, you may still win them as a collector down the road!
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Source: https://emptyeasel.com/2014/09/08/how-to-choose-your-best-artwork-to-display-at-an-art-fair-or-festival/
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